NYTW – Great Twitter contest, even better customer service response.
New York Theater Workshop has a fun Twitter contest that captures email address and offer core followers discounts. It started this morning with tweets for #TheatreThursday counting down to a ticket give-away (twitter category day where you are supposed to tweet followers you recommend). Then came the tweet with a link to this:
Welcome Tweeters!
Here's how to enter and win
a free pair of TwitTix to
Things of Dry Hours
Email marketing@nytw.org
with the subject line:
First Thursday TwitTix!
Please include your
name, phone number and
email address.
The first email received will win a pair of free tickets to be used during one of the following performances:
May 22 @ 8pm, May 23 @ 8pm
or May 24 @ 7pm.
Winners will be contacted by 6pm Friday, May 15th.
Good Luck!
I wanted to see what happened, it looks like a great show, and I wouldn’t mind seeing my friends work (shout out to Ruben Santiago-Hudson and Roslyn Ruff). So I emailed to see if I could win. Here is the very smart email I got back:
Dear Jodi,
Thank you for following NYTW79 on Twitter and entering to win TwitTix. Unfortunately you were not the first to enter. The good news is that next Thursday from noon to 5pm NYTW will be giving away another pair of free TwitTix.
For being an NYTW Twitter follower we would like to offer you a special discount for tickets to Things of Dry Hours. Purchase tickets by June 8 and tickets are just $32.50 each for performances on May 22 and 23 and $40 each for performances May 24 through June 28! (reg. $65). To purchase tickets, call (212) 947-8844 or visit www.broadwayoffers.com and use code DHTWR430.
*Offer expires June 8, 2009Thanks again and continuing following NYTW79 for more free tickets and discount offers!
-Becky
Other Great Ways to Save at NYTW
CheapTix Sundays
All tickets for all Sunday evening performances at 7:00 PM are $20 (Limit 4 per customer and subject to availability). Tickets are available in advance but must be purchased at the NYTW box office on a cash-only basis. Student tickets ($20) are still available for these performances.Student tickets
Full-time students with a valid student ID may purchase $20 tickets for all performances (subject to availability). Limit one ticket per ID. Tickets must be purchased in person and require an ID at the box office. For tickets, please visit or call the NYTW box office (212-460-5475). (full-time students only)Rebekah Paine
Marketing Assistant
New York Theatre Workshop
79 East 4th Street
New York, New York 10003
P: 212.780.9037 X 114
F: 212.460.8996
Here is why I am impressed:
First, it is personalized. It took a moment on the reply, but it was a nice touch.
Second, it was from a real person with a real email address who will now be the person I reach out to for NYTW tickets (Rebekah, you may regret that).
Third, I got a special offer as a twitter follower.
Fourth, they gave me other options as well.
Fifth, they captured my email address (and my cell number I just realized since it is in my signature) and reminded me to become a fan on Facebook (already am).
And finally, the whole thing felt like NYTW – downtown, cool factor – check, personalized community feeling (check), and bold compelling graphic (check).
Rebekah – I don’t know if this was your idea, but I will send this post to Billy Russo, if he can’t give you a raise he can tell you “job well done.”
Labels: audiences, Communication, marketing, nonprofit, social media, social networks, theater, theatre, twitter
posted by Jodi Schoenbrun Carter @ 5:08 PM
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