No more waiting in line for rush tickets!

I got this message this morning on Facebook:

A message to the members of reasons to be pretty: A New Play by Neil LaBute.

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Subject: New Student Rush Ticket Program!

Hey Reasons fans!

We've got some great news (you know ... besides our three TONY nominations!): we just launched a new student rush texting program!

All you have to do to get your $26.50 ticket is text 'reasons' to 42903.

You can start texting 10am on the day you want to see the show.

You’ll be notified with a return text of availability for that night. If there’s availability you will have a three hour window to pick up your tickets. You must present a valid student id at the box office.

Maximum two tickets per person/performance and cash only!

Be sure to send this along to your fellow students!

See you all at the show!

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People have been making a lot of noise about Reasons other texting program which is interactive for audience members who are already at the show.  But this new program is a great use of technology.  For all the cynics saying their grosses are low so this isn’t a big deal, you are missing the point.  By using Facebook and text messaging the folks at Reasons are freshening up the age old practice of student rush tickets.  Remember 10 years ago when Rent created a whole new energy around the show with their day of lottery?  Rough times usually spark innovation – let’s hope Reasons lessons in using social networks and texting aren’t lost amongst the cynics. 

And if you haven’t seen the show, if the three Tony nominations don’t convince you – take a look at my reasons for people to see Reasons to be Pretty.

If you are a student – take advantage of this new program, you won’t be disappointed.  If you aren’t a student, you should still see the show.  Buy your tickets here and NOW.

If you are reading this post via Facebook Notes, please click-thru to Off Stage Right and be counted (and keep reading other posts).